Set the target
Choose the outcome: more calls, appointments, customers, or lead requests.
How it works
From growth goal to lead pipeline.
InplayGrowth helps a local business turn a simple target into a prepared Google Search setup, a hosted intake page, and a pipeline for new leads. The business keeps control of its own Google Ads account and ad spend.
At a glance
01Goal
Choose the outcome
02Traffic
Your Google Ads account
03Lead intake
New requests captured
04Review
Paused before spend
Customer workflow
A simple path from goal to first leads.
The owner does not need to start with campaign structure, tracking links, or ad platform details. The workflow starts with the result the business wants.
Prepare traffic
Use the business owner's own Google Ads account for Google Search setup.
Capture lead requests
A hosted intake page collects new requests and connects them to the Growth Run.
Know the next step
The dashboard shows where each lead came from and what needs attention.
Account ownership
Your Google Ads account stays yours.
The business connects through secure Google authorization, selects its own Google Ads account, and continues paying Google directly. InplayGrowth does not resell ad spend or run customer campaigns through an InplayGrowth-owned account.
See detailsGoogle Ads safety details
Prepared for review before anything spends.
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No Google Ads passwords
Authorization happens through Google's secure OAuth flow.
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Customer pays Google directly
Billing, payment methods, and ad spend stay inside the customer's Google Ads account.
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Paused Search setup
Campaign structures are created paused for review before ads serve or spend begins.
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Lead source tracking
Hosted intake pages and tracking links connect leads back to the correct Growth Run.
Google Ads connection details
What InplayGrowth can access and create.
InplayGrowth uses Google Ads access only to connect the customer-owned account, show available accounts, save the selected account, and prepare paused Google Search campaign structures for review before ads serve or spend begins.
OAuth account connectionAuthorize access to the customer-owned Google Ads account.
Accessible account listShow Google Ads accounts available to the authorized user.
Selected customer account IDSave the selected customer-owned account for the workspace.
Campaign budgetsCreate the budget structure needed for the paused Search setup.
Paused Search campaignsCreate Google Search campaign structures in paused status only.
Traffic roadmap
Google Search first. More channels later.
The current Google Ads API request is only for Google Search setup inside customer-owned Google Ads accounts. Meta/Facebook campaign support is planned as a future traffic channel.